Supporting Baby Behavior through Pediatric Offices (2014-2016)

In an effort to develop consistent messaging for WIC participants related to infant behavior, this project will test low-cost video trainings and tools targeted to medical staff in pediatric clinics serving low-income families in order to support ongoing Baby Behavior education for WIC participants. Age-specific messages and materials will be developed to help providers to effectively address parents’ most common questions related to infant feeding and behavior during each regularly scheduled well-baby check. Online surveys of providers, medical staff, and participants will be used assess knowledge transfer, acceptance, and feasibility of message delivery as well to evaluate the added value of provider education versus WIC-only Baby Behavior messages for participants. If successful, this collaborative effort between WIC and community health care providers could serve as a model for other health interventions by building a continuum of care to improve infant-feeding practices and reduce children’s risk for overweight and obesity. This study is funded by USDA Center for Collaborative Research on WIC Nutrition Education Innovations at the USDA/ARS Children’s Nutrition Research Center at Baylor College of Medicine and Texas Children’s Hospital.